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new limited edition Harry Potter™ collection

introducing the most magical muslin

new limited edition Harry Potter™ collection

shop new metallic prints

baby bonding top

the closest cuddle

enjoy skin-to-skin contact with the baby bonding top

introducing our most snuggly fabric yet

introducing our most snuggly fabric yet

supremely soft + super stretchy

shop snuggle knit

how to swaddle

how to swaddle

with this step-by-step guide and a little practice, you’ll be a master swaddler in no time

which sleeping bag is right for your baby?

which sleeping bag is right for your baby?

you’re ready to make the move to a sleeping bag, but how do you choose the right one? Meet our handy TOG chart.

what is muslin?

what is muslin?

one of the purest, simplest, most gentle and, in our opinion, most perfect fabrics in the world

featured

birdsong - vintage bows
winter sleeping bag
item no. 15008G

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Harry Potter™ 3-pack
classic muslin squares
item no. AMSC30001HP

out of stock
The Aristocats 3-pack
Disney baby snap bibs
item no. DISN404G

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The Aristocats 4-pack
Disney baby classic swaddles
item no. DISN104G

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rosettes
snuggle knit lovey
item no. ALVN10001

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heather grey
snuggle knit swaddle blanket
item no. ASWN10002

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Harry Potter™ 2-pack
classic burpy bibs
item no. ABBC20001HP

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hear me roar - lead the way
classic swaddle
item no. 8993

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hear me roar 3-pack
classic muslin squares
item no. 7250

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paisley - teal 2-pack
classic security blankets
item no. 7535

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paisley - teal 3-pack
classic snap bibs
item no. 7146

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paisley - teal - deco fans
classic bandana bib
item no. 7195

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metallic gold deco 3-pack
musy - muslin squares
item no. 7235G

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Harry Potter™ - Hedwig
classic oversized blanket
item no. AOSC10001HP

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solid black
baby bonding top
item no. 50000

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dahlias 3-pack
classic muslin squares
item no. 7248

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rock star 4-pack
classic swaddles
item no. 2046G

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metallic silver deco 3-pack
classic swaddles
item no. 4506G

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trail blooms - flora
classic swaddle
item no. 8960G

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spring peony
classic swaddle
item no. 8969G

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pacific paradise - tiger
classic dream blanket
item no. 6148G

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metallic silver deco dandelion
classic dream blanket
item no. 6134G

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night sky reverie - up
winter sleeping bag
item no. 15020G

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lovely reverie - dandelion
winter sleeping bag
item no. 15017G

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starry - stars
winter sleeping bag
item no. 15014G

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seafaring - whales
winter sleeping bag
item no. 15011G

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Harry Potter™ 3-pack
classic swaddles
item no. ASWC30001HP

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lovebird - rose water dot
multi-layer sleeping bag
item no. 1107G

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