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aden + anais wins ‘Gold’ at the Mother & Baby Awards

discover the muslin must-have voted “Best Product for Newborns”
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We are simply over the moon that our muslin baby swaddles won a coveted gold rosette at the Mother & Baby Awards! For 23 years, the trusted magazine has celebrated the very best baby brands around the world with these prestigious awards designed to highlight the innovation and cutting edge technology at the centre of the mother & baby industry. It is a particularly special award to aden + anais because every product has been tried, tested and voted for by mums like you.

We introduced this soft, breathable baby essential in 2009, when it was the European market’s first, extra-large multi-use swaddle blanket. Measuring 120cm x 120cm, it not only makes swaddling easier, but it can also be used as a burp cloth, nursing cover, stroller cover and more. With its breathability, versatility and modern aesthetic, the aden + anais muslin swaddle blanket instantly resonated with parents, and we are thrilled to see it continues to do so, receiving top honors in one of Mother & Baby’s most popular categories, ‘Best Product for Newborns.’

Commenting on the win, aden + anais’ marketing manager for Europe, says: “We are very excited to win this prestigious award in the UK, especially since the other finalists in the category were so strong. aden + anais was created out of a mother’s need and it’s wonderful that so many parents appreciate the benefit of swaddling and cotton muslin for their babies.”

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