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free shipping on orders over £65

summer sale. shop up to 60% off.

sign up to our newsletter to receive via email 10% off promocode on your first order

our newest arrival is sure to delight

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introducing the playtime collection:
baby bonding playmat, baby bouncer + rocker + seat

Encourage play and discover with our playtime collection featuring soft fabrics, premium quality and beautiful design.

introducing the playtime collection
baby activity gym | baby bonding playmat | baby bouncer + rocker + seat

Encourage play and discover with our playtime collection featuring soft fabrics, premium quality and beautiful design.

Playing Babies - Aden and AnaisPlaying Babies - Aden and Anais
playtime collectionplaytime collection

come play with us!

True to our brand, the playtime collection is designed with style in mind, so it’s sure to complement your home.

Each piece comes alive with animal pals from our global best-selling jungle jam print and features our luxurious signature cotton muslin fabric for a touch of softness and quality that lasts. True to our brand, the playtime collection is designed with style in mind, so it’s sure to complement your home and lifestyle.

baby bouncer + rocker + seat

mom with baby in baby bouncer rocker chairmom with baby in baby bouncer rocker chair

baby playmat

Baby and Mom lies on Aden and Anais Blanket - Aden and AnaisBaby and Mom lies on Aden and Anais Blanket - Aden and Anais

bouncer rocker seat

three modes that grow with baby

Baby will love discovering the toy bar, featuring plush muslin animal pals from our beloved jungle jam print. When playtime is over, the baby bouncer + rocker + seat easily folds flat and tucks away out of view.

best seat ever

5 stars review


"I love this seat! We have another very popular seat that I really loved until I got this one. I like that my son can sit in a completely upright position and still be secured in the seat. This seat is easy to transition from each position, with a little practice. It’s beautiful in its colors and I love the toy bar that comes with it! Definitely recommend it"


- ttank , FL
such a cute seat

5 stars review


"My 4 months old loves this seat. He loves playing with the toys as they are easily accessible to him. We love how it can change from a laying to a sitting up position. The pad can be easily removed and washed. Love, love this seat"


- kasses , NY
made with quality materials

5 stars review


"This one does not disappoint. This chair is made with quality materials and I feel very safe with my son in it. It feels very soft and comfortable, and he loves sitting in it. He also loves the toy bar. It is just the perfect position for him to reach well"


- caybaby , TN

baby playmat

30+ developmental benefits

Play and explore, side-by-side with baby, with the new baby playmat. Grab a front-row seat as baby reaches developmental milestones, like strengthened neck and core muscles, by encouraging tummy time on the thick and comfy playmat.

shop playmat
Great bonding experience!

5 stars review


"Soft, cushy top with supple fabric and durable underside, well constructed. Multiple interaction points for baby; several different textures and materials, including crinkle leaves that flip and a mirror. Safari animals round out the mat with a fun, playful theme."


- jason , NY
Adorable

5 stars review


"This play mat is getting so much use at our house. It's soft, durable, fun for the baby and so adorable. I love that the size allows us parents to join the baby during tummy time/play time. The graphics are engaging and interactive, and my baby loves the mirror the most. I would definitely consider purchasing one for a gift"


- mary , TX
Not an eyesore!

5 stars review


"I bought this for my 7 months old for the sensory benefits and she loves it. It's soft enough to lay her on it on the floor in her playpen, and she loves playing with the tags and features, and it's not an eyesore, also super easy to clean"


- cgerman , MN

baby activity gym

Bond with baby during playtime with our play and discover baby activity gym

With over 30 developmental features including:

Enhance Skill Development

enhance skill development icon

Enhances Skill Development

grows with baby

Grows with Baby

encourages self-discovery

Encourages Self-Discovery

baby playmat

Baby and Mum lies on aden + anais baby bonding playmat - aden + anaisBaby and Mum lies on aden + anais baby bonding playmat - aden + anais

Play and explore, side-by-side with baby, with the new baby bonding playmat from aden + anais. Grab a front-row seat as baby reaches developmental milestones, like strengthened neck and core muscles, by encouraging tummy time on the plush and comfy playmat.

baby bouncer + rocker + seat

baby bouncer + rocker + seat

mum with baby in baby bouncer rocker chair - aden + anaismum with baby in baby bouncer rocker chair - aden + anais

Baby will love discovering the toy bar, featuring plush muslin animal pals from our beloved jungle jam print. When playtime is over, the baby bouncer + rocker + seat easily folds flat and tucks away out of view.


enhances skill development

baby bouncer + rocker + seatbaby bouncer + rocker + seat

best seat ever

 stars

"I love this seat! We have another very popular seat that I really loved until I got this one. I like that my son can sit in a completely upright position and still be secured in the seat. This seat is easy to transition from each position, with a little practice. It's beautiful in its colors and I love the toy bar that comes with it! Definitely recommend it"

encourages self discovery

baby playmatbaby playmat

great bonding experience!

 stars

"Soft, cushy top with supple fabric and durable underside, well constructed. Multiple interactions points for baby; several different textures and materials, including crinkle leaves that flip and a mirror. Safari animals round out the mat with a fun, playful theme."

bouncer + rocker + seat

enhances skill development

mum rocking the baby in the aden + anais baby bouncer + rocker + seatmum rocking the baby in the aden + anais baby bouncer + rocker + seat

best seat ever

 stars

"I love this seat! We have another very popular seat that I really loved until I got this one. I like that my son can sit in a completely upright position and still be secured in the seat. This seat is easy to transition from each position, with a little practice. It's beautiful in its colors and I love the toy bar that comes with it! Definitely recommend it"

activity gym

designed to grow with baby

baby doing tummy time on the aden + anais play + discover activity gymbaby doing tummy time on the aden + anais play + discover activity gym

we love playtime

 stars

"I’m amazed by the quality and design of this baby play gym. First off all, the material is so soft and nice to touch, completely breathable, easy to wash. The detachable toys are made of different materials, which helps my baby to develop sensory skills. I love the jungle theme design, my son can’t take his eyes off these animals. I also love how thick the mat is for babies and it’s safe. I love to play with my son laying on it and telling him more about animals, it’s so much fun and truly quality, bonding time."

bonding playmat

encourages self discovery

baby using the playmat mirrorbaby using the playmat mirror

great bonding experience!

 stars

"Soft, cushy top with supple fabric and durable underside, well constructed. Multiple interactions points for baby; several different textures and materials, including crinkle leaves that flip and a mirror. Safari animals round out the mat with a fun, playful theme."